Strategy & Execution

1. Service-Specific Keyword Targeting – Focused on transactional keywords like “mobile dog grooming near me” and “same-day pet grooming” to attract users ready to book an appointment.

2. Call & Form Tracking Setup – Ensured all calls and booking form submissions were properly tracked as conversions in Google Ads.

3. Remarketing Campaigns – Created display remarketing ads targeting users who visited the website but didn’t complete a booking, encouraging them to return and schedule an appointment.

4. Ad Copy Optimization – Shifted from generic “Best Pet Grooming” messaging to action-driven CTAs like “Book Now – Limited Slots Available Today!” to create urgency.

5. Landing Page Enhancements – Simplified the booking process by reducing the number of steps needed to schedule an appointment, making it as seamless as possible for users.

Expected Results

• Increase in booking conversions due to more focused ad targeting.

• Higher engagement from returning visitors through remarketing campaigns.

• Better tracking of appointment leads, giving clearer insights into ad performance.

• More efficient ad spend, ensuring money was spent on users with a high intent to book a service.