Filling Seats with Clicks

How Google Ads Drove More Customers to a Local Japanese Eatery

A small local Japanese eatery initially thrived with steady foot traffic and a loyal customer base. However, over time, new customers became scarce, and returning customers visited less frequently. To counter this, the eatery invested in Facebook Ads, distributed flyers in busy areas, and partnered with an online food ordering app. Despite these efforts, sales remained low, and online orders were minimal.

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Challenges

Difficulty in attracting new customers.
Low customer retention rate.
Online food app partnership yielded minimal orders.
Facebook Ads and traditional flyer distribution were ineffective.

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Strategy & Execution

Search Ads targeting high-intent keywords to capture people looking for nearby Japanese restaurants.
Display Ads showcasing mouthwatering images of the menu items to entice local foodies.
Remarketing Campaigns to bring back previous customers with special discounts or loyalty offers.
Google My Business Optimization to enhance local search visibility and encourage more online orders.