Maximizing Direct Bookings

A Google Ads Case Study for the Hospitality Industry

A mid-sized hotel, part of a well-known chain, noticed that many potential customers called their reservation line for inquiries but ultimately booked through third-party sites assuming they were getting the best deal. In reality, direct bookings through the hotel’s website or app often provided more accurate availability, transparent pricing, and exclusive perks. Despite having an official website and app, direct bookings remained low.

Challenges

• Customers booked through third-party sites due to perceived lower prices.
• Direct bookings were low despite accurate pricing and real-time availability.
• High commissions paid to third-party platforms, reducing profitability.