A growing digital marketing agency specializing in SEO and web design was struggling to attract qualified leads. While they were receiving inquiries, many of them were from businesses that weren’t a good fit for their services. Additionally, they had a limited budget and were dealing with high CPC (cost per click) in a competitive industry.
High CPC making lead generation expensive
Unqualified leads that did not convert into actual clients
Low conversion rate from paid ads
Targeted Search Ads – Focused on high-intent keywords like "digital marketing agency for small businesses" while filtering out broad and low-quality searches.
Landing Page Optimization – Improved conversion-focused elements like CTA buttons, testimonials, and form simplification to attract serious prospects.
Smart Bidding & Negative Keywords – Used Maximize Clicks bidding strategy and filtered out searches that were unlikely to lead to real business opportunities.
Lead Tracking & CRM Integration – Set up proper Google Ads conversion tracking and ensured leads were segmented within CRM for better follow-ups.
Budget Allocation Adjustments – Shifted spend toward campaigns and times that showed better engagement to maximize the limited budget.
Increase in conversion rate from 2% to 5%, aligning with industry benchmarks.
Reduction in CPL by 20-30% through better targeting and bidding strategies.
More qualified leads, leading to a higher closing rate for their sales team.
More efficient budget usage, ensuring every dollar spent attracted high-quality prospects.
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