Strategy & Execution

1. Campaign Restructuring – Analyzed their existing setup and identified that their Search Ads were targeting too broad an audience, attracting users who were browsing but not ready to book a service.

2. Refined Keyword Targeting – Shifted focus to transactional keywords like "emergency washing machine repair near me" instead of broad or informational terms.

3. Call-Only Ad Optimization – Adjusted settings to ensure ads only appeared during business hours and used direct, action-driven ad copy like "Call Now for Fast Repairs!"

4. Location & Audience Targeting Adjustments – Restricted ads to areas where the company could provide same-day service, reducing wasted spend on unreachable leads.

5. Conversion Tracking Setup – Ensured phone call tracking was enabled so they could measure actual call volume from ads.